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Online Filter Bubbles: Your Search Results Are Being Determined For You — Shocklee Entertainment Universe ● The Future Frequency

Online Filter Bubbles: Your Search Results Are Being Determined For You

Algorithms are increasingly editing the information we receive on the web. Did you know that two people entering the same keywords for a search in google will get different results? In this TED video Eli Pariser explains.

As web companies strive to tailor their services [including news and search results] to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

photo: Truthout

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Comments

  1. Tom Tenney says:

    Yes, you’re right that everything is so customized now that we are losing the ability to “scan” as we used to do in the days of paper and ink, and that we rarely see anything but what we’re specifically looking for. However, it’s important to remember that people still have agency in these situations – it’s possible to search Google with personalized results turned off, it is still possible to pick up a newspaper and scan the news, we just have to DO it which requires that we WANT to do it. I don’t accept any argument that says that humans are in any way “trapped” by technology. We just have to be strong enough and smart enough to let tech serve us instead of the other way around.

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