Warning: Illegal string offset 'name' in /nfs/c07/h01/mnt/113461/domains/shocklee.com/html/wp-content/plugins/genesis-simple-sidebars/plugin.php on line 106

Warning: Illegal string offset 'description' in /nfs/c07/h01/mnt/113461/domains/shocklee.com/html/wp-content/plugins/genesis-simple-sidebars/plugin.php on line 108
[UPDATED] IMSTA FESTA: NYC Music Tech Festival – Register Now To Attend FREE Sat. Sept 24th — Shocklee Entertainment Universe ● The Future Frequency

[UPDATED] IMSTA FESTA: NYC Music Tech Festival – Register Now To Attend FREE Sat. Sept 24th

We’re celebrating the future of music technology in NYC at IMSTA FESTA on Saturday September 24th and we’re calling all music makers, music entrepreneurs, music & audio app developers, platform builders and startup companies to come meet us at this FREE one-day event.

Join us at this day long networking festival and meet exhibitors from all the major audio software companies on the market today, attend The Shocklee Innertainment Panel Series which include some excellent masterclasses and sessions including one by our very own Hank Shocklee and a very special guest keynote presentation opening up the day at 12:00pm from Jeff Price, CEO & Founder of TuneCore who will give some key info on the one topic on everybody’s mind…MONEY

Come hang with us and your favorite audio heroes – Ableton, Avid, Broadjam, Cakewalk, Celemony, Create Digital Music, Disk Makers, Electronic Musician, Evolver.FM, Future of Music Coalition, Gobbler, Grammy P&E Wing, Ik Multimedia, Image Line, Keyboard Magazine, McDSP, Music Connection Mag, MusicLab, Native Instruments, Pianoteq, Propellerhead, ProStudioApp, Samplelab, Steinberg, SonicScoop, SoundExchange, SSL, Swift.FM, Tomahawk, Topspin, TuneCore, Waves, Wire To The Ear + more being added every day!

IMSTA FESTA registered visitors will receive software prizes and be able to choose from a pool of products, including Image Line Poizone, Steinberg Sequel, IK Multimedia T-Racks Classic EQ, Cakewalk SONAR X1, Propellerhead Reason 6, Celemony Melodyne Editor, MusicLab RealGuitar, and Native Instruments $50 Voucher for their web store.

Check out the day’s schedule…

Shocklee Innertainment Panel Series At IMSTA FESTA NYC : Saturday September 24, 2011

12:00-12:30pm Keynote:
Special Guest Keynote Breakfast Presentation By Jeff Price, Founder & CEO of TuneCore

The Shift To Streaming – How To Make Money From Your Songs: The Six Legal Copyrights That Drive The Entire Music Industry

The Entire Music Industry Is Moving From Downloads To Streams. Learn How To Make Money From The Streams Of Your Music With The Six “Exclusive Legal Rights” Given To Every Artist The Moment When Music Becomes Tangible. Jeff Will Discuss These Six Rights:

• Exclusive Rights Of Reproduction
• Distribution
• Public Performance
• The Right To Make Derivatives [Translations, Books, Movies, Video Games]
• The Right To Publicly Display [Applies More To Visual Art Than To Music]
• The Right To Control The Digital Transmission Of Your Work

To Attend This Special FREE Keynote Breakfast Presentation with Jeff Price; Founder & CEO of TuneCore @ 12:00 Noon RSVP NOW – Seating for this session is limited

12:30-1:30pm Panel:
360° Money: The Info You Need To Know On, Publishing, Rights Management, Licensing, Merch & Live Performance

Moderated By:

Jo-Ann Nina
GM, Shocklee Entertainment


Casey Rae-Hunter
Deputy Director; Future Of Music Coalition

Jeff Price
Founder & CEO; TuneCore

Joyce S. Dollinger
ESQ., of Counsel, Dollinger, Gonski & Grossman

Bryan Calhoun
VP; New Media & External Affairs, SoundExchange

Roy Elkins
CEO, Broadjam

Bridget Unger
Director; MusicResources, EMI Music Publishing

2:00-3:00pm Masterclass:
Drum Programmers Workshop With NYC Beat Battle Champion & Product Specialist Stoni

A Class Not To Be Missed If You’re Into The Art Of Beatmaking! NYC Beat Battle Champion And Product Specialist Stoni Will Be Showing You In The In’s & Out’s Of How To Make Your Tracks Shine. From Hooking Up Your Drum Machine To Your Daw To How To Pick Snares And Basslines, Chop Vocals, Add Effects, And Build A Track From Beginning To End. Learn How To Make Your Tracks Polished And Ready To Present To Artists & Labels.

3:15-4:15pm Masterclass:
Understanding The Principles Of Digital Audio Processing & Sampling Synthesis With Hank Shocklee; Music Producer, Sound Designer, Composer & President & CEO, Shocklee Entertainment

Hank Shocklee Will Be Demystifying Digital Audio Processing And Practices And Clarify The ‘What’, ‘Why’ & ‘How’s’ Of Manipulating Your Audio To Produce Better Sounding Recording In Your Own Home Studio. This Session Will Cover The Myths And Philosophies Behind:

• Bit Depth & Resolution
• Decibels & Loudness
• Understanding Noise & Sample Rates
• Learning The Art Of Dynamic Range
• A Breakdown Of The Concept Of Digital Synthesis
• The Basic Theory Behind Sampling Vs Synthesis
• The Idea Behind Synths And Digital Workstations

All This Plus More Will Be Covered By The Sonic Architect Himself In A Fun And Non Technical Way… Be Prepared To Take Notes!

4:30-5:30pm Panel:
Creative Effects: The Art & Science Of Mixing Popular Music

Moderated By:

Hank Shocklee
President & CEO, Shocklee Entertainment


Prince Charles Alexander
Associate Professor Music Production & Engineering, Berklee College Of Music; Mary J. Blige, Notorious B.I.G., P. Diddy, Usher, Boyz II Men, Brandy, Babyface, Sting, Aretha Franklin

Paul Logus
Mixing & Mastering Engineer; 50 Cent, Mary J. Blige, Anthrax, Janet Jackson, Jennifer Lopez, Nelly,
P. Diddy, Britney Spears, Fat Joe

Ken ‘Duro’ Ifill
Engineer & CEO Desert Storm Records; Mariah Carey, Jay-Z, Neptunes, Mobb Deep, Fabolous, Jay Sean, The Cool Kids, Big Sean, DJ Khaled

Jordan ‘DJ Swivel’ Young
Engineer; Beyonce, Rick Ross, Dj Tiesto, Amerie, Whitney Houston, Jaime Foxx, Ne-Yo, Ghostface Killah, Bow Wow

Phil Painson
Mixing Engineer & Instructor Of Modern Music Production At The Clive Davis Department Of Recorded Music At NYU And IAR; John Legend, Public Enemy, Rza, Tricky, Nas, Roy Ayers, Erykah Badu, Mos Def, Dave Matthews Band

5:45-6:45pm Panel:
The Future Tech Tools Guide: How To Use New Music Platforms & Apps To Build Your Business & Create A Better Workflow

A Discussion On The Trends In Music Apps & Platforms When It Comes To Workflow, Creation & Performance. There Are So Many New Apps And Platforms Being Launched Everyday That It Can Sometimes Get Overwhelming To Keep Track Of What’s Truly Good. We’ll Be Going Over What Some Of The Best Innovations Are, Which Are Most Useful, Music’s Move To The Cloud And Also The Somewhat Mysterious Process Of Developing & Launching A Successful App.

Moderated By:

Jo-Ann Nina
GM, Shocklee Entertainment


Oliver Chesler
Editor In Chief, Wire To The Ear

Eliot Van Buskirk
Editor, Evolver.FM

Alex Kissi
App Developer, ProStudioApp

Kenn Richards
Gobbler Evangelist; Artist, Producer & Composer

Edward Aten
CEO, Swift.FM

Kevin English
Business Development, Official.FM

TechCamp Presented by Shocklee.com
All day long @ IMSTA FESTA 11am-7pm

Stop by TechCamp and meet & network with the community of future music, audio & creative technologies. The founders of some of New York City’s best up & coming companies will be in the building and presenting their organizations, concepts and tech.













It all takes place Saturday September 24th
@SAE Institute
1293 Broadway, 9th Fl
[entrance on 6th avenue, Daffy's mall building, across from Macy's]
New York, NY 10001
Event hours 11:00 am – 7:00 pm
Open to the public – Registration is FREE & we suggest you arrive EARLY



  1. “What better place to learn be inspired and build your skills”. see you there 12:00 pm sharp, can’t wait…

  2. Michael Ramos says:

    Sounds Awesome can’t wait!!!

  3. william scott says:

    im there!!

Speak Your Mind