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Tupac Back At Coachella In Hologram Form: The Next Wave Of Monetizing Dead Artists? — Shocklee Entertainment Universe ● The Future Frequency

Tupac Back At Coachella In Hologram Form: The Next Wave Of Monetizing Dead Artists?

Back from the dead and reunited on stage with Snoop for the first time since his 1996 death, Tupac was eerily resurrected this past weekend at the Coachella festival opening up a whole new world of opportunities to fans, concert promoters and the estates of the dead.

“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that projected and staged the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”

The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country,” he said.

The life-size Tupac was amazingly realistic, down to the late rapper’s signature tattoos, Timberland boots, jewelry and movements, all of which were also recreated under the direction of Dre and his team.

Although holograms performing on stage aren’t a new thing, as seen most recently with the Gorillaz and popularized in Japan, this Coachella moment will be sure to usher in a new wave of post-mortem concerts that will be especially appealing to fans who never got a chance to see music greats in the flesh.

Watch Tupac’s ‘performance’ in full below, the technology is sure to get your geek senses excited but it also might leave you wondering, whatever happened to RIP?

h/t: mtv


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