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Make Muscle Music…What! — Shocklee Entertainment Universe ● The Future Frequency

Make Muscle Music…What!

Old Spice, the men’s deodorant and body wash company is at it again with this hilarious new ad campaign featuring actor and former NFL football player Terry Crews created by Wieden + Kennedy Portland, production company MJZ and visual effects company The Mill in collaboration with Vimeo plus sound design by Daedelus.

Watch Terry and his muscles show you his one-man band in this pre-recorded clip. Afterwards, you can use your keyboard to trigger and play your own muscle-powered beats using the code sheet below. You can even record and upload your version to Vimeo. Doesn’t seem to be very safari compatible but it’s worth the effort of switching to another browser to see this.

Sometimes the advertising companies actually get it right, this campaign here is a soon to be viral smash.

Do it.

Code sheet courtesy of Creativity

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