CNET Talks To Shocklee As Gangnam Style Hits 2B YouTube Views

shockleewebpic_ganghamstyle2bPsy’s global colossal hit Gangnam Style just hit a major milestone, 2 billions views on YouTube and is now officially the most viewed video on the site with Justin Beiber’s ‘Baby’ at a distant 1 billion. What does this all mean for music, streaming, how it reaches us and future global successes? CNET’s Seth Rosenblatt talked with a few people about this in the music and video ecosystem including our own Hank Shocklee.

Psy’s breakout, charmingly sarcastic hit rides the tsunami of Korean pop music, or K-Pop, currently engulfing the globe — but it’s driving it, too. The “Gangnam Style” video currently adds around 2 million to 3 million views per week and then another 2 million to 3 million each weekend, said Isaac Bess, a music partner manager at YouTube, based in YouTube’s suburban San Francisco offices…

The de facto home of Internet video has just turned 9 years old, and as of a year ago people were watching more than 6 billion hours of video a month on the video site. That’s a 50 percent jump from 2012, and YouTube says that it’s far surpassed that number since then.

Of the 1 billion people who watch YouTube videos each month, nearly 40 percent of them are watching via phone and tablet, and 80 percent are watching from outside the US. Collectively, they upload around 100 hours of video per minute…

And according to Hank, “The internationalization of pop music is nothing new, as Western rock has been liberally borrowing from other styles for decades,” he said. “But this latest wave is driven by the democratization of pop, thanks to the cross-national accessibility of YouTube.”

Check out the full article on CNET and rewind Psy’s video below as we continue to study what made this video so many billions of times watchable.

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Comments

  1. Good Article, but its a bit worrying the stance youtube are currently taking regarding Independent artists, not offering them fair shakes, like they do the Majors. It would be good to know how legends like yourselves feel about this.

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