Share Of Ear Study Measures How We Consume Audio

shockleewebpic_shareofearstudyDespite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening.

Those are just a few of the findings from Share of Ear, the groundbreaking new syndicated study from Edison Research that provides the first consistent measurement of all audio consumption, including AM/FM radio stations, online radio stations, podcasts and even listeners’ own music collections.

Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014. The study reveals that Americans spend an average of 4 hours and 5 minutes each day consuming audio, and more than 52% of that time goes to broadcast radio on all its various platforms. But other sources of pre-programmed audio now control 26% of listening time, while listening to one’s own music collection receives more than 20% “share of ear.”

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For more head over to Edison Research

photo: calinago

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