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YouTube May Remove Music Videos From Indie Labels Who Don’t Join New Paid Service — Shocklee Entertainment Universe ● The Future Frequency

YouTube May Remove Music Videos From Indie Labels Who Don’t Join New Paid Service

shockleewebpic_youtubethreatomusicThere are some disturbing reports floating around this week that neither musicians or music fans want to hear. In anticipation of YouTube’s forthcoming music subscription service, the video giant and independent labels are at odds and not agreeing on the terms of a new agreement and monetization splits.

As YouTube prepares to roll out an ad-free streaming music service, it will block videos from indie artists who don’t sign up for the new offering, as originally reported by Financial Times. YouTube has signed deals with the major labels, and is explicitly threatening to block artists from using the entire YouTube platform — free or paid — if they do not agree to the terms of the new streaming service.

As WSJ has reported, In a four-page letter to the Federal Trade Commission, the American Association of Independent Music said “the terms currently on offer to independent companies from YouTube are non-negotiable and highly unfavorable.”

Hopefully this situation will get resolved and artists and labels get their fair share in an already challenging business. Either way, this event should probably serve as a reminder that mega platforms perhaps should not be relied upon as the main ways that indie creators, artists and labels distribute their content.

The Verge more explains in the following video which is ironically enough, you guessed it, hosted on YouTube.

h/t: the verge

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