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Shocklee @ SXSW 2015 — Shocklee Entertainment Universe ● The Future Frequency

Shocklee @ SXSW 2015

shockwebpic_sxswshocklee2015Are you heading to SXSW? Make sure to put these events in your calendar and come on through and link with us – networking, parties, panel discussions, a highly recommended new film on sneaker culture, another one on the drum machine to change it all, an awesome art installation and some exclusive DJ sets from Shocklee plus more all below.

Monday, March 16th
Sneakerheadz Documentary World Premiere & Party

To Rock or Stock? That is the question. Sneakerheads will do almost anything to get their hands on a unique pair of kicks, going to such extreme lengths as hiding in trash cans to score a pair of Retro Jordan 11s to camping for days in sub zero temperatures for the latest Nike Foamposites. How did sneakers become as prized as collectable art? From the shores of Cali to the congested streets of Tokyo, Sneakerheadz examines the cultural influence of sneaker collecting around the world and delves into a subculture whose proud members don’t just want to admire art, they want to wear it.

Directed by David T. Friendly and Mick Partridge, written by David T. Friendly with music supervision by Kathy Nelson, the film features, Jeff Staple, Frank the Butcher, DJ Clark Kent, Rob Dyrdek, Jeremy Guthrie, Samantha Ronson, Futura, Wale, DJ Skee, Hommyo Hidefumi.

Premiere Party
@ 206 E. 4th Street
Austin, TX

World Premiere Screening
@ Vimeo Theater
201 Trinity St
Austin, TX

Additional screenings as follows:
Tuesday, March 17 at 12:00PM @ Marchesa
Friday, March 19 at 8:15PM @ Alamo Lamar C
Saturday, March 21 at 4:00PM @ Alamo Lamar A


Monday, March 16th
Hank Shocklee DJ Set @ DC Late Nite Lounge

Come mingle at this late night lounge of DC’s brightest minds. Drinks, innovation and a DJ set by our own Hank Shocklee will be served.

@ Old School Bar & Grill
401 East 6th Street
Austin, TX


Tuesday, March 17th
Innovation Policy Day Presented by CEA

Innovation Policy Day is a daylong summit that brings together a diverse group of panelists to discuss policies that impact the emerging and disruptive technologies changing the way we live and work. #IPD2015

@ Parkside
301 E. 6th St.
Austin, TX


Tuesday, March 17th
Hank Shocklee x Arthur Baker

@ SoHo House Pop Up
Austin, TX
Make this your p.m. destination – come vibe tonight with classic DJ sets by producer legend Arthur Baker, Hank Shocklee and special guests.


Wednesday, March 18th
Talent and Tech: Navigating the New Music Economy

12:30PM – 1:30PM
@ Austin Convention Center
Room 12AB
Austin, TX

This panel on one of the most talked about topics in music right now aims to share some helpful information on what’s currently going on.

The shift from physical to digital music catalogues has not been a universal cause for celebration. Like all truly disruptive innovations, streaming music has upended established business models and drawn loud complaints from entrenched stakeholders in the music industry. But today’s streaming ecosystem offers new opportunities for both musicians and techies. Learn how the new music economy is transforming industries, empowering emerging artists and inspiring passionate fan bases around the world.

Gary Shapiro
President & CEO
Consumer Electronics Association

Hank Shocklee
Sonic Architect, President
Shocklee Entertainment

Sir Mix-A-Lot
Rhyme Cartel Records

Maura Corbett
CEO & Founder
Glen Echo Group


Wednesday, March 18th
808 Documentary Panel Discussion

2:00PM – 3:00PM
@ Austin Convention Center
Room 16AB
Austin, TX

Come join us for a panel discussion on the 808 Documentary featuring legendary producer/DJ Arthur Baker, filmmaker Alex Dunn and Hank Shocklee.

shockwebpic_808movieposter808 is an inspirational story of the Roland TR808 drum machine and how its ground-shaking beats changed the musical world. Its sound transcends countries and musical genres, in turn inspiring countless artists and producers, giving them an iconic sound from which to build upon. Even if you don’t know the 808 by name, you know its sound. It’s everywhere, even now. 808 reveals the stories of the world famous artists, producers and most importantly the hit music to which the 808 was key, offering a cross section of personal experiences about the development of musical genres from around the world. And 808 reveals why, after only three years of production, the 808 befell an untimely demise.

The film features Afrika Bambaataa, The Beastie Boys, Pharrell Williams, Questlove, Phil Collins, Rick Rubin, Diplo, New Order, David Guetta, Damon Albarn and Hank Shocklee.

Catch one of the 808 film screenings:
Friday, March 13 at 3:45PM @ Alamo Lamar C
Friday, March 20 at 3:45PM @ Alamo Lamar A
Saturday, March 21 at 3:45PM @ Vimeo Theater


Wednesday, March 18th
Hank Shocklee DJ set at Tom Sachs: Boombox Retrospective 1999–2015

4:00PM – 5:00PM
@ The Contemporary Austin
Jones Center
700 Congress Avenue
Austin, TX

Don’t miss Hank Shocklee’s History of Hip Hop 1979-1985 DJ set as part of Tom Sachs: Boombox Retrospective 1999–2015 installation. Shocklee will play an hour-long set, controlling the sound from a central art installation that serves as a working DJ booth and broadcasting it via Sachs’s multimedia, boombox-inspired sculptures throughout the museum.

Won’t be at SXSW? Catch the live stream by London’s NTS Radio


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